MUFG Innovation Partners Co., Ltd. (MUIP), the corporate venture capital arm and a wholly owned subsidiary of Mitsubishi UFJ Financial Group, Inc. (MUFG), has recently invested in Auxia Inc. (Auxia) through the MUFG Innovation Partners No. 3 Investment Partnership.
Corporate Profile
Name: Auxia Inc.
Date of Establishment: June 2022
Headquarters: California, USA
CEO: Sandeep Menon
As digital marketing has advanced along with higher internet usage in recent years, various platforms such as Google Ads and Facebook Ads have emerged to drive customers to company websites and apps. However, there are challenges in optimizing conversions after acquiring customers.
Auxia addresses this issue by replacing traditional manual and rule-based marketing processes with its AI decision-making engine. It enables real-time discovery of hidden behavioral patterns of each customer and allows for highly personalized engagement based on individual characteristics. As a result, Auxia optimizes the customer journey and enhances customer engagement.
The company has launched its service with Money Canvas, MUFG Bank’s comprehensive asset-building platform, after successfully completing proof-of-concept trials. Through this investment, MUIP will explore collaboration opportunities to leverage Auxia’s platform as a new marketing approach for MUFG and its client companies.
About MUIP
MUIP was established in January 2019 as the corporate venture capital arm of Japan’s leading financial group, MUFG, to promote its open innovation strategy. MUIP currently runs 5 funds (about USD 650 million in total), making strategic investments in startups globally and driving business collaboration between the startups and MUFG group companies.
For more information, visit https://www.ip.mufg.jp/.
About Auxia
Auxia is an Agentic Marketing Platform that enables marketing and product teams at large enterprises to leverage all of their first-party data to seamlessly orchestrate 1:1, adaptive, hyper-personalized customer journeys. Built by former Google and Meta engineers and growth leaders, the Auxia platform empowers enterprises to unlock hidden signals from first-party data, fueling a flexible suite of intelligent growth models that automate months of data science and engineering work. With Auxia, marketers can deploy AI agents to deliver dynamic, personalized content across their most critical customer surfaces (e.g., web, app, email, SMS), uncover nuanced insights, and autonomously optimize each customer’s journey in real time.
For more information, visit https://www.auxia.io/.
